Email marketing is a direct marketing method that aims to increase sales or page visits based on the type of marketing campaign, with the increasing use of email as the number of users reached 4.3 billion at the end of 2022 and is expected to reach 4.6 billion by 2025. 

This type of marketing has become essential in e-commerce, and statistics indicate that the return on investment (ROI) in this field reaches 40 times, meaning that every dollar invested in email marketing generates a return of $ 42. 

This marketing also provides many benefits, such as maintaining communication with customers, enhancing trust, and motivating them to visit the site and buy more. To start email marketing, it is necessary to define the main goals of the campaign. 

Email Marketing Goals

Every organization seeks to achieve specific goals through its marketing strategies, as email marketing is a very important tool in achieving these goals, as it provides you with a powerful platform for direct communication with your target audience.

Below we review the most important goals that you can achieve through this effective strategy to enable you to choose the most appropriate goal that aligns with the goals of your website, and these goals came as follows:

1. Convert visitors to customers.

2. Guidance to the brand.

3. Increase sales.

4. Get customer loyalty.

Email marketing steps

There are a set of steps that must be followed for the success of the email marketing plan, and these steps came as follows:

1. First, link the email marketing platform to your website.

2. Set up the Opt-in Form for email subscription on your website.

3. Automation E-mails: Automation marketing involves sending a set of messages at a specific time that starts when the user enters his data in the subscription form, and sends a welcome message containing a link to confirm the mail, then sends the following messages according to a specific time interval or based on a specific action by the user such as clicking on the link. 

4. It is also possible to prepare 5 to 7 messages that follow this pattern for each customer, and the timing of sending messages depends on the customer's interaction with each mail.

5. You should avoid your mail entering the blocked mail Spam/Junk Mail.

6. Analyze the results and classify your customers' contact list.

Once you've chosen the right attraction, you can use Facebook ads with a budget starting at $1 per day to increase traffic. You can also add an invitation bar at the top of your site, a pop-up window when visitors exit, or an email form at the end of articles. A tool like Hello-Bar can make it easy to create these elements and track registrations.

The most important free platforms for email marketing

Email marketing platforms facilitate automated marketing operations, as they provide services such as sending campaigns at pre-specified times, choosing ready-made templates, and tracking the opening of messages.

Their features include pre-prepared templates, classifying customers, and sending mail automatically on a specific schedule. Prices may vary depending on the number of subscribers, and most of them provide a free service for a limited number of messages.

The most prominent of these platforms are the following:

Sender:

It is a free platform that provides the ability to analyze, which helps to know the number of users who have accessed the email and the users who have clicked on the link in the email.

Sendinblue:

This tool includes a free customer relationship management (CRM) program and also allows you to create landing pages, set up Facebook ads, and send short messages (SMS), in addition to the ability to add a live chat to your website.

Sendpulse:

This platform contains multiple tools for electronic marketing, including a free email marketing tool. You can also subscribe to any service separately or combine several tools with a less expensive subscription. The most prominent services include the following:

1. A free customer service management (CRM) program.
2. A program to communicate with customers via automated messages (WhatsApp, Facebook, Instagram, Telegram).
3. A program to send short messages (SMS).
4. A program to create landing pages.

Email marketing courses

It is important to know that all the sites mentioned above as email marketing platforms contain videos and training courses specialized in this field, but they are in English. 

As for the courses available in Arabic, the "EasyT" website is the best, as you can start an email marketing course for $ 29.