Email marketing is one of the most effective ways to increase e-commerce sales, as it allows store owners to reach an audience that has already expressed interest by subscribing to communicate, making the cost of reaching them almost zero.
For this reason, email is a high-priority marketing tool for new and emerging e-commerce stores. However, it is easy to miss this golden opportunity by sending inappropriate messages to an untargeted audience.
Effective email marketing depends on the right timing, appropriate content, and a properly directed speech. Therefore, it is important to first understand the basic types of emails that can be directed to customers to achieve the best results.
The importance of email marketing
much easier to convince someone to provide their email address during their first visit to your business website than to convince them to buy, as it does not require any cost.
You can also enhance this temptation by offering incentives such as discounts or free gifts. To start benefiting from email marketing, you need to create a list of subscribers, and you will begin to develop your list as you achieve sales.
There are also steps you can take today to build your email list even before you sell your first product.
Successful campaigns can start with a strong email list, and creating targeted, segmented lists is the best way to start. There is no point in wasting time designing great email campaigns if your lists are not organized properly. There are three main priorities for building an effective email list, which are as follows:
1. Quality: Collect reliable information directly from individuals and avoid purchasing email lists altogether.
2. Relevance: Focus on targeting people who show a genuine interest in your products.
3. Quantity: Once you have ensured quality and relevance, you can start expanding your list and increasing the number of subscribers.
Important elements before starting Email Marketing
Focusing on the text of the email marketing message only is a common mistake, and despite the importance of the content of the email, attracting the attention of subscribers to open the email is the basic step, and to motivate subscribers to open your email, you must pay attention to three main factors, which are as follows:
1. The content of the title and its pre-text.
2. The timing of the mail reaching the recipients' inbox.
3. Segmenting the subscriber list accurately to send the appropriate messages to the right people.
The title of your email message
The email title plays a crucial role in opening messages, and if the title is not attractive, even the best content may be neglected, so titles should be given special attention, and some tips to improve the effectiveness of the title are as follows:
1. Be clear: Make the title accurately express the content of the message and avoid ambiguity.
2. Make it brief: Avoid exceeding 55-70 characters to avoid cutting the message in mobile email.
3. Be attractive, but do not deceive: Design the title to stimulate opening without over-promotion.
4. Use questions: Make titles in the form of a question to attract attention.
5. A/B Test: Try out different headlines to determine what works best for your audience.
Email Marketing Format and Segmentation
Email segmentation may seem complicated, but it involves dividing subscribers into smaller, more targeted groups. Most email marketing services make this process easy, allowing you to send more personalized messages and increasing your chances of conversion.
You can also segment your list based on criteria such as customer type, interests, location, and engagement level. For example, you can create a segment for new subscribers to increase trust and motivate them to buy with first-time discounts, while you can create a segment for loyal customers, where messages focus on appreciating them and promoting products that suit their interests without the need for discounts.
Email Marketing Content Best Practices
After your emails reach the right people at the right time with an attractive headline, the email body must deliver on the headline promise. This may be related not only to the content of the message but also to the way it is presented and formatted. Some of the most important email marketing content practices include:
1. Writing the body of the message:
The content of the email is what delivers on the headline promise. No matter how attractive the headline is, the content of the message will determine whether the subscriber will remain interested, so the text must be compelling, concise, and consistent with the brand.
2. Message Performance Analysis:
The performance analysis of the messages may lie in the following points:
- Open rate and the percentage of subscribers who opened the message.
- Bounce rate and the percentage of messages that were undeliverable due to errors or filters.
- Click rate and the percentage of subscribers who clicked on the links.
- Opt-out rate and the percentage of subscribers who unsubscribed.