Email Marketing is a Key Pillar for Increasing Sales Despite the significant expansion in online marketing and the emergence of new specializations, the importance of email marketing has not declined but has increased significantly.

It is one of the most effective means of electronic marketing in boosting sales, as it constitutes an essential part of the marketing process and a successful strategy for promoting products and services.

Email is also the main tool for creating accounts on websites and continuous communication with customers who purchase from online stores.

The Importance of Email Marketing

Email marketing is the third most effective marketing method in terms of returns after marketing via search engines, websites, and blogs, due to its importance, which came in the following points:

Email allows the ability to send multiple messages to several people at the same time, which saves a lot of time and effort.

Email is widely used, whether to open an account on a website or to collect data to register for training courses and other purposes.

Email messages reach targeted customers who we know are interested in the products or company based on the statistics available to us.

Email marketing is one of the least expensive marketing methods compared to marketing via content or social media.

The importance of email marketing to increase growth and sales

There are a number of main reasons that made email marketing very important, the most important of which are the following:

The increase in the spread and development of smartphones:

The end of 2020 witnessed the percentage of Internet browsing through smartphones exceeding 55% of the total global browsing, and with the availability of email applications on all smartphones, such as Gmail, users can now receive notifications of new messages instantly, and this widespread spread of smartphones and the presence of email applications has led to an increase in the rates of opening messages and interacting with them at any time and from anywhere, which facilitates direct access to sites via the phone browser without the need for a computer.

The rapid growth of the e-commerce field:

Statistics from Similar Web indicate that Souq, Jumia, and Noon exceeded 30 million visits, and their sales increased significantly in February 2021.

You can join these successes through affiliate marketing to achieve high income. Amazon also achieved more than 2.2 billion visits in the same month.

Purchases through major e-commerce sites also require sending emails to confirm payment and follow up on the status of the order, in addition to promotional messages, offers, and reminders of unpurchased products.

There are also platforms for creating online stores such as Shopify and Arab platforms such as Zed, Salla, and ExpandCart, which have increased reliance on email marketing, which is expected to increase in use in the future.

The development of online advertising platforms:

With the development of Google and Facebook ads, email addresses have become an important tool for creating custom audiences, which are targeted lists based on contact data or previous user behaviors. When an email list is uploaded to Facebook or Google, the platform matches these addresses with its user accounts to retarget them with paid ads, which enhances the effectiveness of marketing campaigns.

Evolution of the capabilities of the sites providing the service:

Email marketing is the oldest type of electronic marketing, as it started more than 40 years ago and has witnessed great developments since then, and there are some platforms such as "Get Response" (1997) and "MailChimp" (2001) that have benefited from this long period to develop advanced features that benefit marketers.

For example, you can create customized messages that are sent according to the visitor's behavior on the site, and when visiting your site from a Facebook ad, for example, you can offer a discount coupon when the visitor tries to leave, and then continue communicating via email to encourage him to buy and follow up on his interaction after the purchase, and these strategies help increase the profits of online stores using email marketing tools.

Advantages of email marketing

Email marketing has several benefits, the most prominent of which are the following:

Quick access to the target audience.
Effectively boost sales.
Accurate measurement of results, as it is possible to track who opened the mail or clicked on the links using email marketing tools.
Ease of building a mailing list by subscribing to electronic marketing services.
Attracting new customers and getting their feedback on products or services.
Effectively promote new products or offers.
Get tangible results from email marketing campaigns.
Low cost compared to potential returns by getting a mailing list at reasonable prices.