Email marketing is a complex process that aims not only to promote the products or services offered by the brand but also to strengthen customer relationships and increase brand awareness, which is why it is given great importance. When running an online business and developing an effective marketing strategy for it, measuring the overall profitability of email marketing becomes crucial.

It is also very important to track the return on investment (ROI), as marketers want to know how successful their investments and performance are each year. Fortunately, today there are specialized tools for this purpose that help you avoid wasting time and facilitate the evaluation process. If you are looking to know your position in the business world, you can benefit from the four best tools to track the return on investment in email marketing and start using them.

The best email marketing tools

Using email marketing tools offers many benefits that contribute to enhancing the efficiency and effectiveness of email campaigns, the most prominent of which are the following:

Email marketing tools allow you to customize messages to match your customers' interests and behaviors, which increases the likelihood of messages being opened and clicked on as customers receive content that is relevant to their needs.

Email marketing tools enable you to automate email campaigns, saving time and effort, as you can schedule sending messages, set up automatic welcome messages, and follow up based on customer interaction, ensuring that messages arrive at the right time.

Email marketing tools provide comprehensive reports on campaign performance, allowing you to track open, click, conversion, and bounce rates and help measure campaign effectiveness and make necessary improvements.

Most marketing tools integrate with e-commerce platforms and analytics tools, making it easy to create integrated and effective marketing campaigns that enhance the customer shopping experience and improve marketing strategies.

Poptin Email Marketing Tool

There are a variety of email marketing tools that can be used to enhance the effectiveness of brand campaigns and achieve better results. Among these tools, Poptin stands out on the first list because its main goal is to convert visitors into customers.

You can also enhance your website with attractive elements such as innovative pop-ups, built-in forms, and an effective auto-responder, which enables you to send automatic messages to subscribers and boost sales. The Poptin auto-responder tool allows you to design elegant email templates easily and with minimal effort. In addition, you can benefit from a library containing various templates such as “Thank You” or “Welcome” messages to interact with customers.

If you want to customize your email, you can benefit from an easy-to-use editor to modify images, links, fonts, and colors to match your brand. 

You can also track subscriber behavior through accurate metrics that reveal the number of messages opened, their interaction with them, and the actions they took, such as clicking on links. 

By customizing your messages, you can improve open rates, which contributes to increasing the number of customers faster thanks to automation.

You must focus on tracking the number of people who open, read, and click on messages, as these indicators are crucial to calculating the value of the investment. 

By customizing messages using first names, you will strengthen customer relationships and build a loyal customer base.

The advantages provided by Poptin include the following:

1. Easy-to-use editor.

2. Flexible customization options.

3. Diverse template library.

4. Accurate metrics.

5. Automation.

6. Customization

7. High ROI

It is worth noting that Poptin is a tool that offers monthly and yearly subscription plans, including a free plan that can be upgraded to paid plans, such as the basic plan that costs $19 per month.

MailChimp Email Marketing Tool

MailChimp is a powerful email marketing tool that allows you to create attractive emails that distinguish your brand. The easy-to-use drag-and-drop tool provides the ability to upload images, add links and text, and modify the design. 

It also contains a content library for storing files. MailChimp offers multiple templates that suit your business goals, whether for promoting products or sending newsletters. 

The application also provides accurate analytics that enable you to track the performance of email campaigns and increase open rates through automation with the ability to modify according to performance.

In addition, the services include custom templates and automation, a content library, and ROI analysis. The application also offers a free plan in addition to paid packages starting at $9.99 per month.

Omnisend Email Marketing Tool

Omnisend is an email marketing and process automation application designed specifically for small and medium-sized businesses and anyone looking to increase engagement and improve the efficiency of their marketing campaigns.

Omnisend provides pre-built templates and comprehensive automation options to make creating email campaigns easy, such as welcoming subscribers, recovering customers who did not complete a purchase, confirming orders, and providing product recommendations.

The application also features A/B testing to determine the best email marketing strategies, a drag-and-drop editor to easily customize messages, and add elements such as promo codes to boost sales.

It also provides detailed reports to analyze performance and track ROI, with a free plan and paid options to access additional features.