Articles

Email segmentation is one of the most important strategies for email marketing success. Using this technique, you can tailor your messages to the needs and interests of your target audience, increasing the likelihood of engagement with your messages and achieving better results. In this article, we will review five effective strategies for segmenting your email and ensuring the success of your marketing campaigns. 1. Segment your audience based on purchasing behavior One of the most effective w...

Email is a powerful marketing tool, but it’s useless if the recipient doesn’t open the message. In this article, we’ll explore the best ways to improve your email open rates and grab the attention of your subscribers. 1. Choose a compelling subject line The subject line is the first thing your recipient sees, so it should be interesting and intriguing. Make sure your subject line is short and to the point, while still encouraging the reader to open the email to learn more. 2. Personalize your ...

An email list is one of the most important tools any business can have. It gives you the ability to communicate directly with your target audience and build long-term relationships with them. But the question is: How do you build a strong email list from scratch? The importance of an email list Direct communication with customers: An email list gives you the opportunity to personally communicate with your audience, which increases the effectiveness of your marketing messages. Increase conver...

Email marketing is one of the most effective and cost-effective digital marketing strategies. With the advancement of technology and the increase in the use of email, companies have become dependent on this medium to communicate with their target audience directly and personally. But how can you create an effective marketing campaign that achieves the desired results? The importance of email marketing Direct interaction with the audience: Email allows companies to communicate directly with custo...

Email marketing is one of the powerful marketing methods that companies rely on to increase their sales and also build strong relationships with their customers. Despite the increase in marketing methods and technologies used for marketing, email marketing will remain one of the most powerful tools used for marketing and identifying the target audience for companies and establishments. What is email marketing? Email marketing is the process of sending commercial messages to a group of target aud...

When sending a campaign, you are able to use a number of custom tags and filters. Most common tags are listed below: Tag Required [UNSUBSCRIBE_URL] YES [COMPANY_FULL_ADDRESS] YES [UPDATE_PROFILE_URL] NO [WEB_VERSION_URL] NO [CAMPAIGN_URL] NO [LIST_NAME] NO [LIST_SUBJECT] NO [LIST_DESCRIPTION] NO [LIST_FROM_NAME] NO [CURRENT_YEAR] NO [CURRENT_MONTH] NO [CURRENT_DAY] NO [CURRENT_DATE] NO [COMPANY_NAME] NO [COMPANY_ADDRE...

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...